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A course for marketing teams who want agents doing real work: drafts in your brand's voice, research and reporting, landing pages and recurring jobs, with a person signing off everything that goes public.
Booked privately for your team. Dates and length are agreed when you book.
Your trainer
Luka Breitig
AI agent trainer and software engineer
Training delivered for
Every module ends with something participants can repeat on Monday morning, in their own work and with your team's tools.
Write a brand brief an agent actually follows, and get first drafts that need editing rather than rewriting.
Turn audience questions, competitor pages and campaign numbers into a summary the next meeting can decide from.
Build, test and publish a campaign page without opening a ticket and waiting for the next sprint.
Set up the report, the repurposing and the round-up that come around every week, so nobody has to start them by hand.
Spot the invented statistic, the claim legal would never sign off, and the paragraph that sounds like every other brand.
Leave with a shared brand kit and agreed approvals instead of everyone prompting in their own way.
Built around hands-on work rather than slides. The running order and depth of each module are adjusted to the group before delivery.
Every length is drawn from the same modules. A longer booking is more of the course, not a different one.
1 day
A day on the work a marketing team does every week: briefing an agent on your brand, getting drafts worth editing, and turning research into something a meeting can use.
2 days
Adds the two things that usually wait on someone else: a landing page the team builds and publishes itself, and the recurring jobs that should run without anyone starting them.
3 days
Adds what keeps it safe once the whole department uses it: claims and customer data, a shared brand kit, and an honest way to tell whether any of it helped.
Not sure which one fits? The intake call settles it, and the length can still change afterwards.
Every module can be rebuilt around your tools, your material and the way your team works. Tell me what the team does and you get an honest answer about the fit.
The curriculum above is a starting point, not a syllabus. Before anything is booked I find out where your team actually stands, then rebuild the course around that. A team already running agents daily spends its time somewhere completely different from one that installed the tool last week.
Step 1
A call before anything is agreed: what your team already uses, what has gone wrong so far, and what you need it doing differently afterwards.
Step 2
Your tools, your processes and the work itself, whether that is a repository and review process or a content workflow. Exercises are rebuilt on your material, so nothing in the room is hypothetical.
Step 3
Modules get dropped, deepened or added. You see the adjusted outline and sign it off before the date is fixed.
Step 4
We run the course, then check in once the team has applied it to real work and the awkward questions have surfaced.
What gets adjusted
Same material either way. The format changes how much of it lands in the first week.
I come to your office and work with the team in the room. Usually the most effective option for a first rollout, because the sideways questions get answered as they come up.
Delivered live over video in focused blocks rather than one long day, with shared screens and hands-on exercises on your own work.
A day on site to get everyone moving, followed by shorter remote sessions once the team is applying it to real work and hitting real friction.
There is no public schedule. Every course is booked privately for a single team, and we agree the dates together.
Send me your team size and roughly when you want to run it, and you get availability and a proposal back.
AI agent trainer and software engineer
I train engineering and marketing teams to hand real work to AI agents, and I use the same agents to ship production software every week. The material comes out of building things, not out of a slide deck.
Before going freelance I spent six years as co-founder and CTO of a marketing agency, where I automated 80% of its business processes. I also studied psychology, so the courses spend as much time on how people actually adopt agents (review, guardrails, rollout) as they do on prompting.
The things teams ask before booking. If yours is not here, ask me directly.
No. The course assumes no programming at all, and most of the time goes on your own campaign material rather than on how the technology works. The landing-page module is the most technical part, and it is written for people who have never touched code.
Mostly Claude, including Cowork, plus whatever your team already pays for: ChatGPT, the AI features in your CRM or design tool, an automation platform. I would rather teach the tool you will still be using next month than bring in a new one for the day. Tell me what you have and the exercises are built around it.
Not out of the box, and anyone who says otherwise has not read the output closely. It gets close once the brand is written down in a form an agent can follow, which is a skill the team learns on the day. The last stretch is always a person editing, and the course is honest about where that line sits.
Not for the course. I spent six years as CTO of a marketing agency, so I know both sides of the ticket: which pages marketing can safely build and publish alone, and which ones a developer should see first. That boundary is part of the landing-page module, so your developers get asked less often, and for better reasons.
Customer data stays out of prompts unless your plan and your policy both allow it, and the exercises show how to get the work done without it. Consent, tracking and claims are scheduled topics rather than footnotes, because marketing is where an agent's mistake is most likely to end up published.
Five to twenty. Everyone works on their own campaign material, and brand work needs feedback one person at a time, which stops working past twenty.
Still not sure whether this is the right fit for your team?
Tell me what your team works on and how it uses AI today. You get an honest answer about whether this is the right course, and a proposal if it is.
Delivered in English or German, on site or remotely.
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