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Get more campaigns out of the team you already have. Agents draft in your brand's voice, turn research into reports, build landing pages and run the weekly jobs.
Run privately for your team, on dates and at a length that suit you.
Every module ends with something participants can repeat on Monday morning in their own work and tools, so the team gets more done without adding people.
Write a brand brief an agent follows every time, and get first drafts your team only has to edit.
Turn audience questions, competitor pages and campaign numbers into a summary the next meeting can decide from.
Build, test and publish a campaign page without opening a ticket and waiting for the next sprint.
Set up the report, the repurposing and the round-up that come around every week, so nobody has to start them by hand.
Spot the invented statistic, the claim legal would never sign off, and the paragraph that sounds like every other brand.
Leave with a shared brand kit and prompt library, so one person's best result becomes everyone's starting point.
Most of the time goes on hands-on exercises. Module order and depth are set for your group before the first day.
The curriculum above is where we start. Before anything is booked I find out where your team stands and rebuild the course around it: a team already running agents every day needs different modules from one that installed the tool last week.
Step 1
Before anything is agreed, we talk through what your team already uses, what has gone wrong so far, and what you need it doing differently afterwards.
Step 2
I look at your tools, your process and the work itself, from repository and review flow to content pipeline, and rebuild the exercises on your material.
Step 3
Modules get dropped, deepened or added. You see the adjusted outline and sign it off before the date is fixed.
Step 4
We run the course. Afterwards I check in with the team on the questions real work has raised.
What gets adjusted
Every module can be rebuilt on your team's own work and tools. Tell me what the team works on and I will tell you what I would change.
Every length uses the same modules. A longer booking takes the team further through the same curriculum.
1 day
A day on the weekly work: briefing an agent on your brand, getting drafts worth editing, and turning research into a summary a meeting can use. Sign-off and customer data are covered from the start.
2 days
Adds the two things that usually wait on someone else: a landing page the team builds and publishes itself, and the recurring jobs that should run without anyone starting them.
3 days
Adds what the whole department needs: rules for claims and customer data, a shared brand kit, and an agreed measure of whether output went up.
We settle the length when we talk about your team, and it can still change afterwards.
The material is the same in every format. The format decides how fast the team puts it to work.
I come to your office and work with the team in the room. For a first rollout this works best, because side questions get answered as they come up.
Live over video, split into shorter blocks across several days, with shared screens and hands-on exercises on your own work.
A day on site to get everyone moving, followed by shorter remote sessions once the team is applying it to real work and hitting real friction.
Every course runs privately for one team, on dates we agree together.
Send me your team size and a rough month. I reply myself, usually within a day, with my availability and a written proposal.
AI agent trainer and software engineer
I train engineering, marketing and leadership teams to hand real work to AI agents, and I use the same agents to ship production software every day. The material comes from that work.
Before going freelance I spent six years as co-founder and CTO of a marketing agency, where the automation I built meant 80% less manual work for an 11-person core team running 150+ freelancers. I also studied psychology, so the courses spend as much time on how people adopt agents (review, guardrails, rollout) as on prompting.
What teams ask before they book.
No. The course assumes no programming at all, and most of the time goes on your own campaign material rather than on how the technology works. The landing-page module is the most technical part, and it is written for people who have never touched code.
Mostly Claude, including Cowork, plus whatever your team already pays for: ChatGPT, the AI features in your CRM or design tool, an automation platform. I would rather teach the tool you will still be using next month than bring in a new one for the day. Tell me what you have and the exercises are built around it.
Not straight away. It gets close once your brand is written down in a form an agent can follow, and writing that brief is one of the skills the team learns on the day. A person still does the final edit, and the course shows where that edit starts.
Not for the course. I spent six years as CTO of a marketing agency, so I know both sides of the ticket: which pages marketing can safely build and publish alone, and which ones a developer should see first. That boundary is part of the landing-page module, so your developers get asked less often, and for better reasons.
Customer data stays out of prompts unless your plan and your policy both allow it. Every booking works without it, and nothing goes out before someone signs it off. The two-day booking adds consent and tracking on landing pages. The three-day booking gives claims, customer data and GDPR a module of their own, because marketing is where an agent's mistake is most likely to be published.
Five to twenty. Everyone works on their own campaign material, and brand work needs feedback one person at a time, which stops working past twenty.
Have a question about your team's setup?
Tell me what your team works on and how it uses AI today. A few lines are enough. I reply myself, usually within a day, and if this course is the wrong one I will point you to the one that fits.
In English or German, on site, remote or hybrid.
AI Agents for Marketing Teams
A few lines are enough