1 day
Beginner
What agents change in marketing, Content in your brand's voice, Research and reporting
AI training for marketing teams
AI agents for your marketing team.
Twice the content. Keep the headcount.
- 1 to 3 days
- On site or remote
- English or German
Where the extra output comes from
Most of a marketing week is volume work. That is the work agents scale.
Illustration: in a marketer's week with agents, the six kinds of work below take up far less of the week, and the time freed up goes into more content.
- First drafts Posts, newsletters and ads from your brand brief.
- Repurposing One webinar becomes a week of posts.
- Research Audience, competitors and trends, summarised.
- Reporting Every channel in one summary.
- Landing pages Built by marketing, no developer ticket.
- Recurring jobs Set up once, then run on schedule.
Is this for your team?
One marketing team at a time, built around its channels.
A good fit
- More channels than people to fill them
- More output needed, no budget for more people
- Pages and reports waiting on developers
- 5 to 20 people who will use agents daily
Not a fit
- A self-paced course for one person
- An agency to run your marketing
- Content published without anyone reviewing it
One course, three depths
AI Agents for Marketing Teams, run on your own brand and campaigns. The length decides how far it goes.
- What agents change in marketing
- Content in your brand's voice
- Research and reporting
- Landing pages without a ticket
- Automating the recurring work
- Safe across the department
2 days
Intermediate
What agents change in marketing, Content in your brand's voice, Research and reporting, Landing pages without a ticket, Automating the recurring work
3 days
Advanced
What agents change in marketing, Content in your brand's voice, Research and reporting, Landing pages without a ticket, Automating the recurring work, Safe across the department
Taught by an engineer who studied people
Six years as CTO of a marketing agency, and a psychology degree on how teams change habits.
Six years as agency CTO
80% less manual work at The Happy Beavers, the marketing agency I co-founded
150+ freelancers, a core team of 11
Studied people
Top 2% in a master's in management
BSc Psychology
Also trains engineering teams for
Cegos Integrata
NobleProg
How a booking works
Three steps. The first is a free call.
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01
Free call
Thirty minutes on your channels and your week, and an honest answer on what agents can take on.
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02
Tailoring
Rebuilt around your brand, your tools and a real campaign.
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03
Training on your material
Your team works on its own campaigns and leaves with agents already doing part of its week.
Further reading
Articles from the blog on the topics behind this service
Claude's text watermark: what it is, who can check for it, and whether it washes out
August 13, 2026
Luka Breitig
Anthropic quietly began watermarking everything Claude writes. I went through the announcement, Anthropic's technical write-up, the law that prompted it, and the research on whether a watermark like this can be detected or removed. Most of the advice going around is nonsense, but not all of it.
From chatbot to agent: a step-by-step mental model for understanding agentic AI
January 4, 2026
Luka Breitig
Moving from conversational mimicry to autonomous execution: understand how agentic AI systems pursue complex goals, use tools, and adapt to changing environments through a continuous reasoning loop.
Training for other teams
The same approach, built around different work.
Engineering teams
Hand whole tasks to Claude Code, Cursor and Copilot. Ship more with the same team.
Training for engineersLeadership teams
Decide where agents pay off, how to roll them out and how to measure the gain.
Training for leadersPrefer a fixed curriculum? Every packaged course is in the catalogue.
Questions marketing leads ask
The ones that usually come up before a booking.
That is not what this is for. The point is to get more out of the team you have: the volume work moves to agents, and the people who did it spend their time on ideas, strategy and the final call. Every exercise ends with a person deciding what goes out.
It is the goal the course is built around, not a guarantee. The gain comes from volume work: drafts, repurposing, research and reporting. A team whose week is mostly that kind of work gets closest; a team that mostly does strategy gains less. The first call is where we work out which one you are.
Mostly Claude, including Claude Cowork, plus the AI features in tools you already pay for. I do not bring a new platform for the day: the exercises are built on what your team will keep using afterwards.
By writing the brand down in a form an agent can follow, and by agreeing who approves what before anything is published. Both are part of the course, and both stay with your team afterwards.
Pricing is per engagement rather than per seat, and depends on the length, the group size and whether it runs on site. You get a fixed written price after the first call, before anything is booked.
Something else on your mind?
More output, same team.
Tell me about your channels and your team, and I will tell you honestly how much of your week agents can take on.
In English or German, on site or remote.